Mirafit Gym Equipment Review

Who are Mirafit the gym brand?

Mirafit is a UK-based fitness brand (Norfolk to be precise) known for its perceived affordability in gym equipment. It caters to a wide range of fitness enthusiasts, from beginners to professionals, offering a range of products from weights and barbells to cardio equipment. Primarily seen as home equipment specialists, they do offer commercial grade gym kit too.

What are the origins of Mirafit?

Founded in 2013, in the East of England, Mirafit emerged with the aim of making commercial ‘style’ gym equipment accessible to everyone. The brand has quickly garnered attention for its affordable yet durable equipment, enabling a wider audience to engage in fitness activities without breaking the bank. While a home gym equipment market isn’t a new thing, ‘think Argos’s Weider range’ – equipment that looked like it could pass for something you’d find in a professional setting was rarer and  a lot more expensive.

Where is Mirafit gym equipment made?

Mirafit gym equipment is primarily manufactured in Asia to keep costs down. So while they are warehouse is in Norfolk, the equipment is most likely coming in from China.

Where will you find Mirafit?

Mirafit is a prevalent choice in home gyms – I’ve got one of their benches stood up in my garage and a landmine attachment too. I won’t describe what I think about their bench just yet, but needless to say it was £100 and I probably deserve everything I get for that. That being said – the landmine attachment is good. Anyway, you’ll definitely see their brand knocking about in some budget professional settings in the UK and Europe, in part due to its affordability. You’ll mostly find it in garden rooms across the country and PT studios. I could be wrong but…having never seen it in the best gyms in the UK they have some way to go to crack that commercial nut just yet.

Is Mirafit gym equipment expensive or cheap?

• Mirafit is cheap – but cheap is also relative. Is a bench that may not take a 200lbs male benching 250 lbs something you want to spend cheap on? Probably not, but if you’re a 9 stone woman chest pressing bean tins, it’s a great brand price wise.

Sarcastic comments aside, I can’t hate on Mirafit, I can’t hate on any UK brand that wants to do things in the fitness space and certainly not one with so many good retail customer reviews. Mirafit is generally considered a highly affordable brand. For instance, you might find a Mirafit squat rack for around £200-£300, a price range considerably less than comparable offerings from big commercial titans like Hammer Strength or Technogym; where you aren’t going to get much change out of £2k plus. Price Examples:

• Technogym Half Rack: £4750 (Technogym October 2023)
• M4 (“Commercial Grade”) MIrafit Half Rack: £900 (Mirafit 2023)
• Rogue Half Rack: £850 (Rogue 2023)

Pros: What does Mirafit do well?

• Price
• Retail Customer Satisfaction
• Supports British Weightlifters and Athletes through Team Mirafit. Such as Harry Aikines-Aryeetey and award winning strongman siblings Luke and Tom Stoltman.
• Nice Bumper Plates

Cons: What does Mirafit do less well?

• Lacks customisation that you’d get with a Watson or similar
• Resale value doesn’t hold – but then outlay is low – so….
• Doesn’t carry the cachet of other brands.
• The fact you don’t see their brand in the best gyms – suggests two things. 1. They don’t have a great B2B sales team, or 2. They are not considered truly commercial/heavy duty. Admittedly no one is about to rip out Arsenal Strength for Mirafit.